Skate skiing on the TV

I am working up some sort of race report for the Chama Chili Classic Ski and Snowshoe race, but I just fell out of my chair because I just saw Bill Demong skate skiing in an alkaseltzer ad on TV.
I can't seem to find the ad on Youtube but:
Alka seltzer ski sponsorship website
So uh, get out there on your XC skis and embrace the
bizarre non-olympic year celebration of your fringe sport.

Woo.