Clearly Title 9 is the victor as they have a cooler schwinn and the cover model actually riding the bike (the catalog also has a lemond city bike and a generic stepthrough in other photos). But well done to both catalogs in capturing the fat bike zeitgeist.
I do have to admit being very nostalgic for the Title 9 catalogs of 10 years ago or so which used to feature what I called the "Title 9 Barbies" (ironically, see below) who usually were shown surfing or skateboarding or gardening their organic farms or building a school for impoverished children with descriptions such as "working on her third PhD, raising her 4 adopted children on her organic turkey farm, still finds time to shred the morning break" or "built her own wooden yacht and sailed around the world in between her career as pro kiteboarder and her current job as CTO of a biotech startup". There was one page of the catalog I used to carry around in my lab book for inspiration when I was working on my dissertation, I can't find that page anymore, but I figured if she could look great in yoga pants and get her PhD while she was skateboarding/surfing/alpacafarming, well then, I could finish my dissertation while living by myself and riding my bikes a whole bunch, with little pressure to look great in yoga pants (even though I could totally rock those if I wanted to). I used to call them the barbies as those were the type of barbies I would like my future daughter to play with, alas, now that I actually have a daughter, the current Title 9 catalogs have dispensed with the awe inspiring overachievers for less impressive and breezy descriptions of the models.